Leaders

rachel

Rachel El Deir – Licensed Estate Agent & Principal

0439677628
rachel@rockwood.com.au

Rachel El Deir, BSc (Hons) PhD CEA – is not your average Estate Agent – with unrivalled qualifications and industry experience, Rachel provides sophisticated real estate services to her discerning clientele.

Rachel has over 20 years experience in research, sales and customer service both here in Australia, and overseas in New York. Her well-rounded skill set is an incredible asset for clients. It means she approaches real estate from an original point of view – with innovative solutions, analytical reasoning and creative strategy. A combination of sales craft and methodical, conscientious research.

Rachel’s leadership extends beyond Rockwood to the wider community, having served on a number of boards, ethics committees, and charity foundations. Her expertise and advice are highly respected and sought after.

With a personal love of Real Estate and wide-ranging experience in property transactions, Rachel tailors a bespoke solution for each of her clients to help them achieve their property dreams.

Paul

Paul El Deir – Licensed Estate Agent & Auctioneer

0423828090
paul@rockwood.com.au

Paul El Deir is regarded as a leading expert in real estate marketing and advertising and is one of the leading agents in your area. He is one of the owners of Rockwood Real Estate. When you can secure an agent who owns their business, you know you’re going to get full commitment to your property sale campaign.

Paul is well known as a top negotiator and he helps educate and inform buyers to ensure they are confident about making their best offer on his property listings. Paul lives locally with his two children and wife. He has lived in the local area his entire life and has incredible networks in the community.

Before joining Rockwood, Paul worked as General Manager for Sales and Marketing at News Corporation, managing the national real estate portfolio and collaborating on strategic initiatives in the inner sanctum of Realestate.com.au. Paul frequently presented real estate strategy to the News Corporation Board and executives, including Rupert Murdoch. Paul’s honest, warm and engaging approach along with his elite skills and experience help to bring the best out of every sales campaign.